Wednesday, November 19, 2008

Diversity Sells!

One day I predict an African-American will be president of the United States of America and we'll all be rich.

The change in America's image from a country that resists its diversity to one that welcomes it may have unforeseen benefits. Today I read a story that noted that after a decline following Sept. 11, 2001, the numbers of foreign students in the US are now surging again. The story contained this quote from a Chinese student: "In China you can seldom find people from the US, but in the US you find people from all over the world."

Now, I'm all for diversity as much as the next liberal. But, you know, when the only sort of thing diversity means is a few hundred people of all different colors on a hilltop singing I'd Like to Buy The World A Coke shoulder to shoulder, it's pretty much reduced to the aesthetics associated with food pyramid posters and puppy dog calendars, and who gives a rat's ass? But you figure out a way to make money off it, you got something worth promoting.



Rich and semi-rich Chinese neo-capitalists are paying for their sons and daughters to come to American Colleges, not because we have better schools, but because there's a shortage of diversity in China. A survey done in 1977 found that just 35 surnames accounted for 70% of the entire population of China. One in ten were Zhangs. Almost all of them speak Chinese! How do you get away from that? Send them to a school where people speak English and Spanglish, that's how!

Diversity is a draw. There have been times in my life when I would have been willing to pay for some myself. For instance in 1978 I landed a plush job in Zürich, where they speak Swiss German. I'd studied two whole years of German in college, and even passed some of my classes. I figured it would come back to me when the natives started speaking German at my face. I was wrong. I had not fully understood the significance of the word "Swiss" in the expression "Swiss German." It's not that the Swiss speak German, it's that they speak something else, called Swiss German.

Swiss German Lesson [Best one on YouTube!]



I would have gladly shelled out extra bucks in college to pay for a Swiss German to teach me his language, had I known his language wasn't German, had I had foresight, and had I had the extra bucks to shell out. The fact that I hadn't had those particular items does not subtract from the fact that others had them (knowledge, foresight, bucks.) But there would not have been enough Swiss Germans to go around anyway, not in this country, so it wouldn't have mattered!

Like Martin Luther King, Jr., I have a dream. His dream included the bit "that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood," and the business about rough places made plain that he cribbed off Isaiah. My dream is that the rest of the world will pay to see Martin Luther King, Jr.'s dream happening, especially if they're allowed to take notes, and there are also Brazilians, Swiss Germans, and Ukrainians present at the table.

Let's stop advertising America as a place to send "your poor your tired your huddled masses" to be assimilated and end up resembling some shade of Bruce Willis. Instead let's talk about our diversity portfolio. Let's bill ourselves as Diversity World, and get us some diversity action on the world market. Why should Belgians have all the money?

We're about to have some Kenya in the White House. That in itself will draw more Kenyans. At a certain point that will position us to siphon off some serious African tourist trade.

We need to start right now getting some souvenir shops up and running. Demand is going to be awesome.

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